Cleaning Machine

Kristina and I are humbled, thankful, and blessed for the opportunity to be in the Business Observer - a huge thank you to Grier Ferguson who put together a beautifully written article.

We hope you take a moment to read and share with friends, family, and colleagues.

It is not easy being an entrepreneur - it takes a special mindset, resilience, tenacity, and heart - We are proud to have a family business in Tampa Bay - it is surreal, and again - humbling, to be recognized for the hear work and sleepless nights - especially during these uncharted times.

https://www.businessobserverfl.com/…/crystal-clean-green-cl…

#sarasota #bradenton #lakewoodranch #srq #lwr #covid #cleaning #localbusiness #manateestrong #familybusiness

Crystal Clean Green Cleaning has made a few shifts to new opportunities during the pandemic, including launching a disinfectant service.

“For most people, a gift card to Walmart doesn’t lead to entrepreneurial success. It did for Steven and Kristina Pajevic.

The couple started their Sarasota-based company, Crystal Clean Green Cleaning, by using a gift card to buy a batch of cleaning supplies.

That was in 2012. Since then, they’ve grown their company by differentiating themselves in several ways, including cleaning with green cleaning products, focusing on customer service and staying true to a core underlying principle of the industry — trust. As Steven Pajevic puts it, “We’re in the trust business, and it just so happens that we’re into cleaning.”

 When they started the company eight years ago, Pajevic was a business analyst. He and his wife decided they needed some extra income, so they discussed different options before settling on cleaning. “Both Kristina and I are OCD,” he says. “Once you have little ones, we took it a step further. Everything was clean, disinfected and tidy. We took something we do at home and do very well and said, ‘Maybe we can turn a profit with this.’”

Early on, the firm, which serves clients in Sarasota and Manatee counties, decided to clean homes using green cleaning products. The company also emphasized hiring quality employees. One of the ways the Pajevics guard against people who might not be a good fit is by putting a clear notice on job applications: “If you change jobs more than you change underwear, it’s not a good fit.” - READ MORE

Photo By Lori Sax